BackRack respects your privacy and is committed to protecting it through compliance with this policy.
When you provide us with your telephone number, we reserve the right to contact you about your orders, your experience on our website(s), or promotional offers and opportunities. We will never knowingly share or make available your phone number to any other company or organization.
Email Address Privacy
When you supply us with your email address, we will only use it to send your order tracking information or if we need to ask you a question about your order. Your email address WILL NOT be added to our Email Newsletter unless you request it, or if you opt in during checkout. You must request to be added to our Email Newsletter. We will never make your email address available to any other company or organization.
With respect to email communications from us, you may opt-out of our non-transactional emails at any time by clicking the “Unsubscribe” link provided in any communication sent from email@example.com.
We may continue to send you certain transaction-related email communications (e.g., emails regarding account notifications, purchases, billings, shipments, returns, customer support questions and similar information regarding your use of the Site and Services).
Email Newsletter Signup
If you choose to subscribe to our Email Newsletter, you will receive occasional emails from us about new products, specials, tips and other promotions. If you have an email spam filter, please add firstname.lastname@example.org to your safe senders list.
INFORMATION WE COLLECT
We collect information that personally identifies you, such as your name, address, zip code, credit card number, telephone number, email address, and other personally identifiable information that you choose to provide us with or that you choose to include in your backrack.com profile or account ("Personal Information"). You may be asked to provide us with Personal Information when you register with the Site, make a purchase or use any of our Services, and at other times. The decision to provide this information is optional. However, if you choose not to provide the requested information, you may not be able to make purchases or use some or all of the features of the Site or Services.
Usage Data and Site Activity
We automatically collect information in connection with the actions you take on the Site ("Usage Data"). For example, each time you use the Site we automatically collect the type of Web browser you use, your operating system, your Internet Service Provider, your IP address, the pages you view, and the time and duration of your visits to the Site. This anonymous usage information may be associated with your username and profile. We do not disclose the associated information to third parties.
Cookies and Web Beacons
HOW WE USE INFORMATION AND WHEN WE MAY SHARE AND DISCLOSE INFORMATION
We use Personal Information for internal purposes, such as to provide you with the Site and Services, to improve the Site and Services, to notify you of new products or Services, and to otherwise communicate with you about Lund Motion Products, Inc. and its brands and information relating to your transactions. We will not disclose Personal Information to third parties. We may disclose to third parties certain Usage Data regarding the Site and Services. However, in such cases, your Usage Data is aggregated with the Usage Data of others and does not identify you individually.
Profile Information You Make Available to Others
By using the Site or the Services, you may make certain of your Personal Information available to others. For example, if your user name contains your real name, and you post a comment in a public area of the Site, other users may see your name and other information from your public profile that you choose to make available to others, such as your location (collectively, “User Contributions”). The information you choose to make publicly available may be accessed by users who use the Site or Services and may be accessed by commercial search engines such as Google and Bing to the extent that such engines are permitted to access the Site.
Your User Contributions are posted and transmitted to others at your own risk. Although you may set certain privacy settings for such information by logging into your account profile, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Site with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.
From time to time, we may establish a business relationship with other businesses whom we believe trustworthy and who we believe have privacy practices that are consistent with ours ("Third-Party Providers"). For example, we may contract with Third-Party Providers to provide certain services, such as website hosting and maintenance and data storage and management. We only provide our Third-Party Providers with the information necessary for them to perform these services on our behalf. Each Service Provider is expected to use reasonable security procedures and practices appropriate to the nature of the information involved in order to protect your Personal Information from unauthorized access, use or disclosure. Third-Party Providers are prohibited from using Personal Information other than as specified by the Company.
Third-Party Services and Applications
Through the Site and the Services, you may have the ability to elect to access third-party services and applications, such as Facebook and other social networks. When you do so, you may be able to import information from those other services and applications and share content with those services. Some of those third-party services may also provide us with information from your accounts which may enable us to enhance and personalize your use of the Site and Services (e.g., so that you can follow your Facebook friends’ activity on the Site or Services). If you elect to use such third-party services or applications through the Services, the information you share with such third-party services and applications will be subject to their privacy policies and your privacy settings for such services. You also may be able to control or block such sharing by changing your privacy settings in such services or applications.
Compliance with Laws and Law Enforcement
The Company cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Personal Information and any other information about you to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate in order to respond to legal requests (including court orders and subpoenas), to protect the safety, property or rights of Lund Motion Products, Inc. or of any third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law.
Sharing Information with Others
Please be aware that whenever you share information on public forums on the Site, that information may be accessed by others. In addition, please remember that when you share information in any other communications with third parties, that information may be passed along or made public by others. This means that anyone with access to such information can potentially use it for any purpose, including sending unsolicited communications.
Lund Motion Products, Inc. recognizes the importance of safeguarding the confidentiality of your Personal Information. Accordingly, we employ reasonable measures designed to protect your information from unauthorized access, disclosure and use. However, no data transmission over the Internet or other network can be guaranteed to be 100% secure. As a result, while we strive to protect information transmitted on or through the Site or Services, we cannot and do not guarantee the security of any information you transmit on or through the Site or Services, and you do so at your own risk.
Lund Motion Products, Inc. does not knowingly collect Personal Information from children under the age of 13. If we become aware that we have inadvertently received Personal Information from a child under the age of 13, we will delete such information from our records. In addition, we recommend that minors 13 years of age or older ask their parents for permission before sending any information about themselves to anyone over the Internet.
Processing in the United States
Please be aware that your Personal Information and communications may be transferred to and maintained on servers or databases located outside your state, province, or country. If you are located outside of the United States, please be advised that we process and store all information in the United States. The laws in the United States may not be as protective of your privacy as those in your location. By using our Site or Services, you agree that the collection, use, transfer, and disclosure of your Personal Information and communications will be governed by the applicable laws in the United States.
Your Choices; Communication Preferences
You can opt out of receiving marketing emails. If you do not want to receive promotional messages about our products and services, you may unsubscribe from those emails by clicking the link in the footer of all promotional email messages. Alternatively, you may email Truck Hero customer service at any time and ask to be removed from our email list. It may take up to seven days for us to remove your email from our list. Even after that time, we may continue to send you email communications related to your transactions with us (e.g., emails regarding account notifications, purchases, billings, shipments, returns, customer support questions and similar information regarding your use of the Site and Services).
You can control cookies and tracking tools. Most Web browsers are initially set up to accept cookies. You can reset your Web browser to refuse or remove cookies or to indicate when a cookie is being sent. However, certain features of the Site or Services may not work if you delete or disable cookies. Selections you make are device-specific and browser-specific, meaning that you may need to make your selections on each browser and on each device you use to access the Site.
About Our Ads / Interest-Based Advertising. We may work with network advertisers, ad agencies, analytics service providers, and other vendors to serve advertisements on the Site and in connection with the Services; to serve our advertisements elsewhere online; and to provide us with information regarding use of and traffic on the Site and in connection with the services. These advertisements may be tailored based on information collected automatically (through tracking tools like cookies and web beacons) about your activities in connection with the Site and other websites you visit, over time and across different devices, and across the various websites and platforms you visit. If you would prefer not to have your online activity tracked for purposes of receiving interest-based advertising you can opt-out with the NAI Consumer Opt-Out tool or the About Ads option.
Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, the Site and our Services do not alter their practices when we receive a “Do Not Track” signal from a visitor’s browser.
Your California Rights Regarding Personal Information
If you are a California resident, you have certain rights with regard to your Personal Information:
- Access / Portability– You may request, up to two times every 12 months, that we disclose to you the following: (i) the categories of Personal Information that we have collected about you; (ii) the categories of sources from which we have collected Personal Information about you; (iii) the categories of Personal Information that we have disclosed about you for our business purposes in the last 12 months and the categories of third parties to whom the Personal Information was disclosed, by category or categories of Personal Information for each third party to whom the Personal Information was disclosed; and (v) the specific pieces of Personal Information that we have collected about you.
- Deletion– You have the right to request that we delete your Personal Information, subject to certain exceptions allowed under applicable law.
You will not be discriminated against for exercising the above rights. You may exercise these rights by calling 1-800-882-0846 or for more information check out the CCPA Request Support. We may take reasonable steps to verify your identity prior to responding to your requests. Note that we may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain Personal Information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests. California residents may designate an authorized agent to make a request on their behalf. When submitting the request, please ensure the authorized agent is identified as an authorized agent.
If you are a California resident exercising your above rights to access, deletion, and/or sale opt-out, please note the following additional disclosures for purposes of exercising these rights:
If you are a California resident and wish to opt-out of our sharing of your information with third parties for the third parties' direct marketing purposes offline under California’s “Shine the Light” law, please submit your request through the CCPA Request Support form. You may also submit your request by email by sending your opt-out request to email@example.com or by mailing us at Truck Hero Attn: Customer Service – 4414 SW College Road, Suite 1410 Ocala, FL 34474. Please write “California Shine the Light” in the subject field of your email or include it in your written request. You must include your name, street address, city, state, and zip code. We are not responsible for notices that are not labeled or sent properly or do not have complete information.
- We collect the following categories of Personal Information as described under applicable California law: identifiers; commercial information; categories of personal information described in Cal. Civil Code section 1798.80(e); characteristics of protected classifications under California or federal law; professional or employment information; internet or other electronic network activity information; and inferences.
- We may “sell” the following categories of Personal Information as defined by California law: identifiers; commercial information; categories of personal information described in Cal. Civil Code section 1798.80(e); Internet or other electronic network activity information; and inferences.